New GymMaster Website

February 4th, 2015

We are excited to launch our new look GymMaster website. Stay tuned for more updates, as we plan to add more
content and helpful information for running your club over …

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Looking Deeper

January 29th, 2015

Running a business can be both the best and most challenging endeavour many people will ever know. To be successful requires a wide range of skills and knowledge.

We’ll be …

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Membership Cycle and Retention – Part 2

December 30th, 2014

Previously we covered the standard events in a normal membership cycle and some general suggestions on how and when to contact them. In part two we’ll cover some additional times …

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Membership Cycle and Retention – Part 1

December 17th, 2014

Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their …

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What do you need to know for 24/7

December 4th, 2014

24/7 access has become a prominent offering in many facilities with both the rise of budget all access gyms and more traditional gyms converting to 24/7 to prevent member attrition. …

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Why Community Matters

November 17th, 2014

Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the …

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