The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only what your offering is, but who you offer it to and how you present it.
Is door access control the right choice for your health club? For any operation this question comes down to a number of factors. What you’re aiming to achieve and whether the cost of implementation is outweighed by the benefits derived.
There has been some fear in the industry about the age of members getting older, and being less engaged with younger members. The age of the members joining is getting younger over the last 5 years. But that isn’t the full story.
Cash flow is important in your gym, without it your business stops. Putting in some simple systems to maintain good cash flow is imperative.
The past decade has seen an incredible amount of change in our industry and one of the more obvious examples is the explosive rise of the 24 hour low frills no term contract franchises that have popped up everywhere. This has also brought larger change in client mindset that has had an affect on the business of gyms of every service level and if ignored can slowly erode your business despite doing everything else perfectly.