GymMaster Blog for February, 2011

Retaining memberships… tip 3

Wednesday, February 9th, 2011

Watch for red flags

A sure-fire sign that a member is at risk of cancelling their membership is when they stop attending your club as often as they used to.  By keeping tabs on attendance rates, you can spot at-risk members and see if you can find ways to stop them running away.

Perhaps you could offer a free personal training session to get them motivated, or a discounted massage if they attend 3 times a week for the next month. It might be something as simple as an email, just to say “hey, is there something we can do …