GymMaster Blog for September, 2014

The Key to Member Retention

Thursday, September 4th, 2014

At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention.

Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health club will grow.

What’s Your Point of Difference?

Thursday, September 4th, 2014

The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only what your offering is, but who you offer it to and how you present it.

So what is your point of difference? What makes you unique? Why would one client choose your facility over another?