GymMaster Blog for December, 2014

Membership Cycle and Retention Part II

Tuesday, December 30th, 2014

Previously we covered the standard events in a normal membership cycle and some general suggestions on how and when to contact them. In part two we’ll cover some additional times that specifically relate to Non-Visitation.

Membership Cycle and Retention Part I

Wednesday, December 17th, 2014

Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add some muscle. They join up happy and excited, ready to make a positive change but all too often the fire burns out and they stop coming. From there it’s pretty much inevitable whether it be weeks or months that they will cancel.

What do you need to know for 24/7

Thursday, December 4th, 2014

24/7 gym access has become a prominent offering in many facilities with both the rise of budget all access gyms and more traditional gyms converting to 24/7 to prevent member attrition. Going 24/7 can provide a wide range of additional benefits to a site but there are also additional items to consider.