GymMaster Blog for October, 2017

How do I Compete in the Gym Market With High Price Memberships?

Friday, October 13th, 2017

Have you got something special to offer your members? Does it justify a high price memberships? The way that people justify your prices depends on how your frame your offering. This blog gives you a few tips to make sure your customers aren’t being scared off by your higher prices.

Step 1: Work out your competitive advantage

Do you provide a boutique service that no-one else does? Is your service super intimate and personal? Is your facility different in any way? Define what your facility does super well – better than anyone else in your area – that justifies your …