GymMaster Blog for March, 2018

Enhance your Gym’s Email Marketing

Friday, March 23rd, 2018

Tracking the success of your gym’s email marketing is now possible within GymMaster, meaning you can see which of members receive and view your marketing campaigns and gym promotions.

As an ongoing commitment to improving our product for you, the GymMaster development team have recently announced a feature which shows you the status of emails that are sent out as part of your gym’s email promotions. You’ll get a deeper level of insight on who is actually reading the emails you’re sending, and who is not receiving them.

Little icons will appear within next to the emails in the list …

How the GDPR Affects the Fitness Industry

Sunday, March 4th, 2018

While relevant a wide variety of industries, the GDPR is specifically important for those in the fitness industry due to the sensitive nature of information collected.

The GDPR is being introduced on the 25th of May this year, and it is going to be the strictest privacy law in the world. It’s aim is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world. If you are based in the EU or UK, or have any members or clients in the EU or UK, then this law applies to you.

There is a great deal …