GymMaster Blog for February, 2019

Why Average Memberships Per Club in the US are Decreasing & What this Trend Means for your Club.

Wednesday, February 20th, 2019

In recent years, the American Fitness Industry has seen a shift in demand for health clubs. You might be surprised to hear that the average size of American Gyms is actually getting smaller given the fact industry revenue figures have been increasing at near record rates.

How is this possible you ask? Well recent trends indicate that younger generations are more infatuated with experiences rather than actual goods themselves. For Gyms and health clubs this means that members aren’t just satisfied with barbells, dumbbells and cardio machines like they once were – American fitness consumers are looking more for the …

Refreshing your Fitness Club in 5 Easy Steps

Friday, February 15th, 2019

For many gyms when they first set up shop with their shiny new machines, dumbbells and bathrooms there is a lot of excitement among new members to get in and try the place out.

After a few years, this shine will fade due to the hard daily use of your facility. However, while a gym isn’t expected to look perfect at all times, one thing which should always stay fresh and interesting is the clubs’ culture.

A good club culture is crucial to the engagement of members and the success of your fitness club. Making sure members enjoy their time …

Maintaining your Clubs Competitive Position in Gym-saturated Locations

Tuesday, February 12th, 2019

Highly gym-saturated locations lead to slowing growth and, in many cases, the weaker (not literally) clubs members end up being consumed by the more established facilities when they struggle to compete.

For example, recent reports show Australia’s Fitness Industry may reach the point of saturation in some key locations within the next five years. Gyms, health clubs, supplement companies – you name it, they’re are all going to be competing for a more limited spot in Australian consumer’s wallets. This will make business much more difficult for many clubs in these areas in the coming years.  

All is not …

Fending off the Cold: Maintaining Gym Usage in Winter

Monday, February 11th, 2019

The icy blast sweeping across the United States last week not only brought inches of snow and freezing temperatures to the country, but something far scarier and worse for fitness businesses – an avalanche of excuses for people avoid working out.

For many, winter is a tough time to get motivated.

Slushy snow, bitter winds and icy streets all make leaving the house to hit the gym seem like a daunting task and forces us to hide the results we’re working for under thick clothing. To your members, the mental barrier of sub zero temperatures paired with hiding their results …

Getting more out of GymMaster: How to Keep Club Members Engaged

Thursday, February 7th, 2019

Keeping club members engaged with your club can be a challenge even for the most seasoned fitness club owners. If you’re club is a member of GymMaster, there are a number of features which can be simply and effectively incorporated into your businesses communications and routines to help your members thrive within your club. Here’s just a few ways you can keep members engaged with GymMaster in 2019!

Reward Participation

This one is easy! Reward your members for turning up and using the facility. There are a few options for rewarding your members for participation:

You could offer physical rewards …

GymMaster Members App: Engage with Members Both Inside and Outside of Your Facility.

Thursday, February 7th, 2019

Encouraging members to use the GymMaster app at your facility will increase your fitness clubs engagement with members and subsequently boosts member retention.

Building the relationship between you and your clients is an important part of client satisfaction. The GymMaster app allows your company to communicate with your customers on the go, as well as offering them a host of other helpful features improving their experience at your facility.

Features of the GymMaster App

  • Communicate Directly with Members
    Send push notifications to your members devices keeping them up to date with important club information and changes affecting the class timetable