August 26th, 2019
Gaining a strong membership base is one of the areas which can be the cause of a large amount of stress for many gym owners. Finding the right channels to market your club can be tedious, expensive and require a large amount of trial and error. One area which is consistently the most reliable, cost-effective and most credible way for a new prospect to hear about your club is through word of mouth.
People trust what others tell them more they trust advertisements. People who are unaffiliated with your club giving recommendations of your gym and explaining their own experiences
August 18th, 2019
A common problem for many gyms, especially newer ones, is establishing and maintaining a large enough membership base to cover operating costs. To achieve and maintain the optimal amount of members for a club there are two key aspects of the member lifecycle which require the most attention – acquisition, and retention. In this article, we will focus on the acquisition phase of the lifecycle – specifically how to increase and optimize the process of converting leads into new members so you can get more out of your advertising dollars and ultimately get more gym members.
Here are a few
August 12th, 2019
Gyms have always had a love-hate relationship with public holidays – while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some members struggle to keep on track with their workout routine over the holidays. Distractions are everywhere, family are home from work or if they’re one of the lucky ones going away on vacation they might struggle to find the time to get their workout in.
It goes without saying that many clubs see a lull in visitation as
August 5th, 2019
In recent years environmentalism (otherwise known as being ‘green’) has become a rapidly growing area of interest for both customers and businesses across a broad range of industries – from hospitality to transportation and everything in between. This is largely due to the increased awareness and guilt consumers are experiencing when they hear about the impact their actions are having on their surrounding environment. You can do your part in becoming a green fitness club or ‘eco gym’ – these are clubs which take into consideration the environmental impact of all aspects of running their gym – from the soaps …
July 31st, 2019
The ACSM’s health and fitness journal has recently conducted their annual survey of over 2,000 health and fitness professionals on what they believe will be the top fitness trends around the world in 2019. This survey asks the industry leaders to rank 39 possible trends in 2019 on a 1 to 10 scale from least likely to be a trend to most likely.
For some, there has been a number of unexpected changes in the top spots of this year’s list of gym trends. To compare these expected trends against those from last year, check out our top fitness trends …
July 1st, 2019
The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health – it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. Silver sneakers sponsors a host of social and physical activities – including fitness classes and gym memberships.
There are a number of benefits for offering or accommodating the Silver Sneakers program within your gym. From increasing club usage during off peak hours (many elderly people work out during the day time), improving the suitability of your club to a …