GymMaster Blog for the ‘Gym Advice’ Category

The 6 Most Popular GymMaster Blog Posts of All Time

Tuesday, February 20th, 2018

As we settle into 2018, we wanted to take a look back at some of our most popular blogs over the years. These are the 6 popular read blogs from 2017, with some wonderfully relevant tips to keep your business on top! We love sharing informative, useful content that helps you run your fitness business.

1. What Pricing Strategy Should I Adopt for my Gym?

The most popular story of all time, this blog post looks at the variety of pricing methodologies for your gym, paying particular attention to the pros and cons of bundling all services together into …

Automation is Killing your Member Retention

Monday, February 5th, 2018

We’re looking at the role of automation in your gym, and the role it plays in increasing your member retention.

Automation is a term thrown around a lot these days—after all, it’s work being done for you, without you having to manually do it! You can save hours of manual administrative work running reports, writing countless individual emails, stressing about unpaid bills and missing opportunities for more revenue.

How does automation work?

Automations are actions that your gym software takes, which are automatically triggered by a specific activity or once a set time frame has passed; such as sending a …

Top Ten Fitness Trends For 2018

Wednesday, November 22nd, 2017

The American College of Sports Medicine (ACSM) has debuted their 12th annual survey of the top fitness trends for 2018, and there are some interesting expected trends appearing on the top 10 list.

High Intensity Interval Training (HIIT) comes in as the number one trend in fitness for 2018, four years after first been awarded the top place. Wearable technology was the hottest trend in 2017, which has been knocked back to number 3 this year; preceded by Group training.

Dropping from 2017’s top 20 in 2018 was Worksite health promotion; smartphone exercise apps, and outcome measures. Other trends that …

How do I Compete in the Gym Market With High Price Memberships?

Friday, October 13th, 2017

Have you got something special to offer your members? Does it justify a high price memberships? The way that people justify your prices depends on how your frame your offering. This blog gives you a few tips to make sure your customers aren’t being scared off by your higher prices.

Step 1: Work out your competitive advantage

Do you provide a boutique service that no-one else does? Is your service super intimate and personal? Is your facility different in any way? Define what your facility does super well – better than anyone else in your area – that justifies your …

Feature Spotlight: Online Module Setup

Friday, September 1st, 2017

This Feature Spotlight focuses on the GymMaster Online Module. The module allows you to integrate your schedule, member portal, and sign up page onto your existing website – a live timetable and your own branding, giving your members more ways to interact with you – which helps drive engagement and retention!

GymMaster Online Module Setup

We have made a simple 7 step process for you, or your web developer, to complete your set up. You can read the tutorial in more detail here.

We have also created short and easy to follow set up videos for Squarespace, Weebly, Wix, …

Tackle Unpaid Account Balances

Monday, August 14th, 2017

Do you dread the idea of having to call up your clients to ask for payments on unpaid account balances? Do you let you financials suffer because you avoid that awkward conversation? Do you worry this phone call may affect your ongoing relationship with this member?

Do you breathe a sigh of relief when that phone call goes to voicemail?

If you answered yes to any of the above questions, you’re a part of the majority. Asking for money can be difficult in any situation, but debt collection carries anxiety on so many levels. But it doesn’t have to be …