Get members to try it all!
A member who only comes into the club to use the treadmill is harder to retain than a member who uses the exercise equipment, the personal trainer, the group fitness classes, and who enjoys a smoothie at the cafe.
These extra activities encourage involvement, and remember: involvement is the key to retention.
Try to find ways to get your members involved in all aspects of the gym. Promote fitness classes to the die-hard machine users. Offer discount vouchers for your other services, or perhaps provide packages that combine services at a discounted rate.
A client told me that using Gym Master has really aided him in encouraging members to give everything a go at the club. He used a mixture of sms and emails automatically generated from the system targeting members that continue to use only one aspect of the club. It only took a couple of minutes to write his own template and then simply a matter of pressing send. He found some systems restrictive in the way you can discount or offer a promotion and was pleased with gymmaster’s flexibility especially when it allowed him to be more creative in his approach rather than being restricted to a unexciting traditional method. The immediate results were fantastic with an initial big uptake in a variety of activities and found he lost fewer customers in these months than he did this time last year.
If you want to know more, flick an email to
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