Four easy gym marketing ideas for maintaining engagement over holidays

August 12th, 2019

Gyms have always had a love-hate relationship with public holidays – while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some members struggle to keep on track with their workout routine over the holidays. Distractions are everywhere, family are home from work or if they’re one of the lucky ones going away on vacation they might struggle to find the time to get their workout in.

It goes without saying that many clubs see a lull in visitation as

Benefits & steps to becoming an eco friendly gym

August 5th, 2019

In recent years environmentalism (otherwise known as being ‘green’) has become a rapidly growing area of interest for both customers and businesses across a broad range of industries – from hospitality to transportation and everything in between. This is largely due to the increased awareness and guilt consumers are experiencing when they hear about the impact their actions are having on their surrounding environment. You can do your part in becoming a green fitness club or ‘eco gym’ – these are clubs which take into consideration the environmental impact of all aspects of running their gym – from the soaps …

Top Fitness Trends 2019

July 31st, 2019

The ACSM’s health and fitness journal has recently conducted their annual survey of over 2,000 health and fitness professionals on what they believe will be the top fitness trends around the world in 2019. This survey asks the industry leaders to rank 39 possible trends in 2019 on a 1 to 10 scale from least likely to be a trend to most likely.

For some, there has been a number of unexpected changes in the top spots of this year’s list of gym trends. To compare these expected trends against those from last year, check out our top fitness trends …

Using GymMaster with Silver Sneakers

July 1st, 2019

The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health – it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. Silver sneakers sponsors a host of social and physical activities – including fitness classes and gym memberships.

There are a number of benefits for offering or accommodating the Silver Sneakers program within your gym. From increasing club usage during off peak hours (many elderly people work out during the day time), improving the suitability of your club to a …

Using GymMaster to Manage your Gym’s Billing More Effectively

June 25th, 2019

As your club grows, keeping on top of billing can become a tedious and time consuming task for you and your gym’s staff if you don’t have efficient systems in place. However, this is a highly important area of business for gym owners to focus upon. For all GymMaster clients we offer a host of reporting and tools simplifying this process and allowing you to run your club more efficiently. We have covered some of our favorites below.

The Debtors Report

At the minimum, GymMaster recommends that all clients run the Debtors report. This provides a list of all members …

Recent Changes Made to GymMaster’s Shared Memberships

May 28th, 2019

Shared memberships allow one membership to be shared between multiple members. For example, this means your club may charge a set rate for a family to join without setting up individual memberships and allowing multiple secondary members to gain its benefits.

If your club has been using shared memberships, there has recently been a few changes made to how GymMaster handles these. Don’t worry, you aren’t going to have to make any adjustments yourself – these changes will be retroactively applied to the accounts you have already set up, however it’s important to be aware of these changes and how …